Feeling weary of being judged for her looks, middle schooler Lim Jugyeong turns to the magic of makeup. She starts with BB cream, lip tint, and eyeliner, then moves on to mascara, double eyelid glue, and colored contacts. Before long, Jugyeong transforms from a girl bullied for her appearance into a celebrated beauty. Surrounded by admirers who adore her goddess-like looks, she enjoys a comfortable school life—though she must keep her bare face a secret.
Everything shifts when the new transfer student, Lee Suho, enters her world. Instantly popular, Suho unexpectedly becomes the only classmate to glimpse Jugyeong without her makeup. With her reputation at stake, Jugyeong is determined to hide her true appearance from her peers. Yet, as she spends more time with Suho, she begins to question whether true beauty is defined by looks alone.